Redefining Corporate Vision at Parque Arauco
Parque Arauco aimed to enhance Tenant and Customer Experience globally through a vision for corporate projects, including reducing tenant onboarding time and improving CAPEX allocation. Amid significant changes, they embraced a Digital Transformation focused on customer-centricity, collaboration, agility, and data-driven decisions. They partnered with Raven, a renowned consulting firm of experts in digital transformations, to achieve these goals.
We worked together with the different Parque Arauco teams to permeate new ways of working with people in:
· Strategic project envisioning. We offered guidance in strategic project envisioning, applying Design Thinking to address tenant and customer pain points, aligning initiatives with objectives, and facilitating coordination across teams and senior management.
· First corporate project implementation. Additionally, we supported the initial corporate project implementation by evaluating capabilities, aiding daily execution, and emphasizing Agile practices for improving tenant experiences and achieving business results.
· Change management. We conducted change management, diagnosing challenges related to organizational changes and Digital Transformation. We executed an internal communication campaign to enhance understanding of Parque Arauco's Digital Transformation, and established a team of Transformation ambassadors to disseminate knowledge and foster enthusiasm.
The Impact
Success is Raven's HallmarkThe results speak for themselves. Parque Arauco's transformation has had a significant impact on the organization and the entire region.An updated manual tailored to Parque Arauco, created with Raven's disruptive touch.
Updated handbook with a framework
adapted to Parque Arauco.
Initiatives executed in the first
quarter by the first work cell.
Globally aligned initiatives
presented in Shark Tank.
Assessment of the improvement in
understanding the transformation.
People impacted by 27 change
agents in the transformation tribe.
