If we look at the context of Spain, we can say that it is the 4th economy in the EU and the 14th in the world with a GDP of 1.2 trillion dollars (2021). It ranks 13th globally in terms of investment reception. More than 14,600 foreign companies have chosen Spain to establish themselves.
However, the economic and social situation is far from optimal, with most well-being indicators on the decline, in line with the rest of the European Union, which is forcing Spanish companies to seek new ways to ensure their survival and growth in this unstable environment.
Thus, the adoption of Disruption as a valid business strategy is accelerating for many companies, even in companies with very traditional business models.
The Next Generation funds for economic recovery after the pandemic that the EU has made available to Union countries are also a unique opportunity for companies to have funds for transformation and innovation, and thanks to them, the launch of very ambitious and clearly transformative projects is observed, linked to sustainability and Digitalization, among others.
It is in this context that Raven has decided to land in Spain as a spearhead for further expansion into Europe, after three years in which Raven has completed over 45 disruptive projects and created 200 value propositions in 7 countries in the American continent.
In Spain, disruption in business is typically associated with startups rather than established companies with already established value propositions.
However, it is precisely these companies that most urgently need to accelerate the growth of their existing value propositions and develop other disruptive ones to ensure their future in the short, medium, and long term.
Raven, a global leader in Disruption and Business Acceleration, is the ideal travel companion for Spanish companies that see the need to address Disruption as a key methodology for growing and innovating in their markets.
The successful Raven methodology allows for a rapid transition from ideas to implementation and is summarized in the mantra Design to Build. The focus is primarily on the real market impact of the new value propositions generated, and to achieve this, work is done on three main axes: user experience, the developed product or service, and the associated business model, all supported by the necessary technological and process enablers, such as advanced analytics and artificial intelligence, Cloud Computing, or the Internet of Things.
In Spain, disruption is a market that is still immature and has few natural competitors, and Raven sees a clear opportunity for growth, especially in companies in the Banking and Insurance, Utilities, and Telecommunications sectors, which are the industries that Raven has decided to tackle first and where it is already executing the first projects with very promising results.
However, it will not be an easy road in any case, as many companies in Spain still do not see Disruption as an added value, so it is up to Raven to demonstrate through concrete successes their real potential to impact the markets.
Undoubtedly, an exciting challenge that Raven faces with enthusiasm and responsibility, We are confident we will achieve success in Spain as well.
