By Antonia Cancino
Moving away from traditional frameworks and breaking paradigms can be the best way to describe disruption. These changes allow a company, for example, to be competitive within a market quickly, enabling them to achieve greater growth.
What is disruption within companies?
If some time ago digitalization was one of the objectives of companies to advance innovation, today the word we should be hearing and studying to incorporate into our company culture is disruption.
When a company decides to innovate, what it does is find a new way to do something that we were already doing, which has become crucial to progress in uncertain times like the present.
But when we talk about disruption, we go one step further. Why? Because unlike innovation processes that have a medium or long-term horizon, disruption has an immediate horizon, it is a cut, just as the word says.
Within a company, disruption would be a paradigm shift, starting from scratch, allowing us to find better results or experiences, for whom? for our customers.
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How do I drive disruption in my company?
The most important thing is to shift away from traditional focus and be willing to generate changes at all levels, but here are 5 steps to drive disruption in your company.
Identify potential areas for disruption: search and compare within the industry you operate in, which processes or products are ready for disruption, either because they are inefficient or outdated.
Encourage a culture of innovation: create spaces that can promote innovation and changes from scratch. This can be achieved through leadership, training, and the creation of dedicated spaces and resources for innovation.
Adopt digital technologies: use the tools provided by technology, such as artificial intelligence, machine learning, and the Internet of Things, which can help organizations shake up traditional business models and create new value for customers.
Promote collaboration: partnering with other organizations, startups, or academic institutions can bring new ideas and perspectives, as well as access to new markets and technologies.
Overcome the fear of trial and error: don't be afraid to try new things and experiment with different approaches. Use pilot projects or small-scale prototypes to test new ideas and gather feedback before scaling them up. This can help you quickly identify what works and what doesn't, and make necessary corrections.
