Accelerating credit card sales in Mexico

In a world where experiences have undergone a total transformation, we have redefined the way we provide access to credit cards and accelerate credit card sales in Mexico.Due to the pandemic, the use of credit cards in Mexico has experienced an accelerated growth of 800% since 2020, driven strongly by the increase in ecommerce transactions.In response to this impact, a challenge emerged at INVEX Banco in Mexico, focused on redesigning a new experience that would enhance and facilitate access to credit cards through digital channels. Simultaneously, the goal was to provide a swift experience that eliminates the need to visit branches, making people's lives easier.This disruption in the bank's processes led to the development of new experiences, a fresh operating model, and innovative products, propelling us into a new era.