DISRUPTION VICTORIES
Celebrating together with our clients the creation and capture of new value for their organizations powered by disruption
Celebrating together with our clients the creation and capture of new value for their organizations powered by disruption
The construction industry in Chile faces the challenge of integrating technology into its traditional operations. To address this, Melón redefined its commercial approach, shifting from a transactional sales model to a value-added service model. This transformation positioned Melón as an industry leader by creating a new value proposition and developing a roadmap to bring it to life.
Metlife, a major international insurance company, sought to gain a comprehensive understanding of the healthcare industry in Chile, define potential scenarios in light of regulatory and contextual changes, and evaluate strategic options to strengthen its position. Through an in-depth analysis, we identified business opportunities aligned with Metlife's current capabilities and prioritized strategic actions for each scenario.
We collaborated with an important retail entity to develop cutting-edge strategies and implement account-based marketing (ABM), positioning the client as a leader in retail marketing and helping it gain attention and customer loyalty.
In response to new trends and sales channels, CMPC, one of the leading paper companies in Chile, asked us to create a value proposition for their micro and small business segments. We co-created and validated the digital channel Edipac, which personalizes and simplifies the purchasing process for these businesses. In just 3 months, we designed and developed over 15 key functions, involving 8 areas of the company, achieving significant impact with an agile and efficient rollout.
Crediclub, a key player in the credit and loan market in Mexico, faced the challenge of reigniting growth post-pandemic, particularly in their "Group Loans" product. In collaboration with them, we developed a data-driven sales acceleration model, understanding their funnels, integrating various data sources, and redesigning the user experience. In just 12 weeks, we implemented 34 new initiatives, achieving a CTR of 118 and a CPA of 46, resulting in a 94% increase in sales.
Our project transforms the experience of Select Limited (high net worth) clients with premium credit cards, enhancing the perceived value through a renewed value proposition. We emphasize improvements in the personalization and communication of benefits and have introduced a TIER model that unlocks new benefits based on certain behaviors. The prototype evaluation with real clients received a rating of 8.3/10. The MSP launch is planned in 4 months.
The implementation of a Minimum Lovable Product (MLP) focused on providing an empathetic and intuitive solution for end-of-life planning. Utilizing Raven's value proposition, we defined each experience and interface within the platform, ensuring easy management for Afterlife's employees, the parent company of Kevura. A web platform was developed on Google Cloud Platform in less than 5 months, allowing users to customize their end-of-life options in two journeys: At-Need and Pre-Need, concluding with Stripe checkout. The platform achieved excellent scores in Web Core Vitals and SEO.
From a transactional experience with low brand recall to a memorable, high-engagement experience, disrupting the water supply sector.
Afterlife is a digital platform revolutionizing the traditional, costly, and opaque funeral industry. It offers a comprehensive and empathetic solution for end-of-life planning, giving individuals control over their decisions during difficult times. In just 2 weeks, 4 prototypes were created and tested, with 9 out of 10 customers providing positive feedback.
The Brazilian points exchange market thrives with brands and banks facilitating loyalty program exchanges. LATAM's miles system in Brazil enhances loyalty's tangibility, prompting consultancy in Chile's "Non-Air Redemption" management to revitalize digital points exchange amid stagnation.
Focused on revitalizing and evolving the Value Proposition of investments through simplification and the introduction of attractive products for mass segments (with high growth potential) that have been underserved and do not identify with the solutions offered by the Brokerage.
A leading investment management company in Mexico faced the challenge of developing and launching a powerful and disruptive value proposition for the Mass Affluent segment. This segment, historically underserved by both fintech companies and established players in the Mexican industry, presented a unique opportunity and a strategic challenge. The aim was to create significant value for both clients and the business within this specific market context.
Project focused on promoting private savings for retirement in Spain; a country with high regulatory uncertainty, an expected decline in replacement rates, a growing aging population, coupled with the current offering focusing on products rather than solutions. We approached the challenge differently, shifting from a product/channel focus to a focus on addressing customer needs.
Mexico has a rapidly evolving banking and financial services market, characterized by increasing digital penetration and regulations promoting both innovation and financial inclusion. The country has seen a rise in the adoption of financial technologies (fintech) and digital solutions, driven by factors such as high smartphone penetration and a young, technologically savvy population.
INVEX Banco, an institution focused on specialized financial solutions, and Raven, a leader in strategic innovation, shared a bold vision: to disrupt the financial market by designing a new value proposition centered around the Centennial generation. The pandemic served as a catalyst for this strategic collaboration. INVEX and Raven recognized the opportunity not only to enhance the customer experience but also to create and capture unprecedented value. Through a comprehensive market analysis and a deep understanding of people's desires and challenges, the compelling need to completely redefine the personal banking industry emerged, with a focus on the dynamic and growing Millennial/Centennial segment in Mexico.
We accompanied Parque Arauco, a relevant player in the retail industry in LATAM, in adopting new ways of working to positively influence the experience of its customers, generating business for the company at a cross-functional level.
At Raven, we successfully increased Banco Invex's credit card sales by 880%, elevating its position in the Mexican market from 25th to 6th in credit card issuance in just three years. We achieved a final CPA reduction of -75% compared to the original CPA before the project's initiation.
In a disruptive context, Entel sought to elevate customer satisfaction and sales. Faced with the challenge of boosting sales within the existing customer base, the sales team's capacity was maxed out. To address user needs, a project delved into studying and segmenting the Chilean market. A tailored sales funnel was crafted for personalized sales experiences.
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