On February 2nd, we marked the beginning of our series of talks titled "Disruption Sessions" with the first event taking place at our Raven hub in Mexico. Under the theme "Disruptive Growth for the Future," this exclusive session brought together influential leaders from various industries with the clear purpose of exploring the disruptive levers that will shape the year 2024.
The Disruption Sessions, meticulously designed by Raven, are conversation cycles that become the epicenter of innovation and disruptive strategy. In collaboration with our strategic partner LLYC, the first session offered a unique opportunity to delve into the current economic landscape and discover the trends that will define this year.
Transformative Talks and Insights
Raven's CEO, JJ de la Torre, guided participants on a journey towards "Disruptive Growth for the Future." With almost two decades of international experience, JJ is a global reference in digital disruption and marketing. His talk emphasized how innovation and boldness can transform not only businesses but also perspectives on accelerated and sustainable growth.
Philippe Duclos, Raven's Director of Growth, shared a disruptive success story in the financial world: the rise of Now, the revolutionary neobank in Mexico. With over 20 years of experience in Marketing and Digital Transformation, Philippe Duclos highlighted the key elements of the strategy that led to the success of this financial entity.
Deep Analysis of the Economic Environment
Mauricio Carrandi, CEO of LLYC, challenged participants with his talk "2024, Disruption or Paralysis? A Critical Analysis of Mexico's Economic Environment in 2024." With over 20 years of experience and a critical vision, Carrandi explored the possible paths the Mexican economy could take in this crucial year.
Valeria Monge, an expert in political communication and public relations at LLYC, joined the conversation with "2024, Disruption or Paralysis? Strategic Perspectives Shaping the Landscape." Her insightful analysis provided a critical view of Mexico's economic landscape, raising key questions about the country's future.
Beyond Talks: Interaction and Reflection
In addition to the talks, the event included a playful card game experience in speed dating mode. This activity encouraged innovative leaders to reflect on the concept of disruption, to share their experiences and explore their challenges in their respective industries, identifying opportunities and strengths for their companies.
Closing and Future Outlook
As a conclusion, participants had the opportunity to provide feedback on the event, contributing to refining future sessions and ensuring an enriching experience for everyone. Throughout 2024, Raven has scheduled four Disruption Sessions per semester, aiming to build a community of committed leaders in harnessing disruption as a key tool for accelerated growth. The next stop will be in Chile, anticipating a continuous exchange of ideas and new disruptive experiences.