Successfully launching a unique and differentiating Value Proposition and brand in debit, maximizing the conversion of 2.1 million customers, thereby optimizing acquisition costs and enhancing profitability. The objective was clear: to generate the acquisition of 112k debit accounts in the first year of operation.
A debit product linked to the "vaquitas" solution was developed, specifically targeting mexican population who do not have the habit of saving, as well as those who already save in groups. This was complemented by a multichannel strategy in collaboration with business partners to attract customers, offering an interactive experience with personalized benefits that stimulate participation.
Channels and Experience: Defining a multichannel digital, Call Center, and physical strategy through the use of business partners for customer onboarding. Differentiated experience through playful elements that unlock personalized benefits and promote customer engagement. Brand: Application of corporate branding to the solution to ensure flexibility and breadth of the value proposition across various segments and products.
The prototype received a score of 4.6 out of 5.
Brand and naming surveys
Objective of debit accounts in year 1
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