Crediclub, a significant player in the credit and loan market in Mexico, faced the challenge of reactivating its post-pandemic growth, specifically in its product called "Group Loans." Together with them, we developed a data-driven sales acceleration model, understanding their funnels, integrating data sources, and redesigning the user experience, all within 12 weeks.
We designed and co-created a data-driven acceleration model, understanding funnels, integrating data sources, and redesigning the user experience. This approach allowed us to optimize processes, enhance customer engagement, and drive significant growth across multiple platforms.
We have implemented 34 new initiatives, achieving a CTR of 118 and a CPA of 46. This has resulted in a 94% increase in sales, significantly enhancing our market presence and driving customer satisfaction to new heights.
New Initiatives.
CTR
CPA
Sales Growth.
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