In a disruption context, Entel aimed to enhance the use of data to increase customer satisfaction and boost sales.In a scenario where customer satisfaction and retention are key, Entel faced the challenge of accelerating sales within its active customer base.Entel's sales team had reached its maximum capacity for achieving this.Hence, a way to address the specific needs of users needed to be found.Throughout the entire project, the Chilean market was studied and segmented, and a sales funnel was designed to enable increasingly personalized sales experiences.
The client partnered with Raven to transform its digital marketing model. By implementing an Experimentation Lab, Design Thinking and an data-driven agile marketing operating model, we were able to predict website visitor behaviors and leverage behavioral analytics to drive personalization, not only did the client achieve cost-efficiencies, but also sparked more engagement and sales by responding faster to customers’ needs.
As a result, there was an increase in sales by +356%, improving customer loyalty by +12%, boosting marketing process productivity by +312%, and reducing Time to Market by -55%.
increase in sales
improving customer loyalty
boosting marketing process productivity
and reducing Time to Market
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