The company, which started as a nature blog, experienced rapid growth, reaching a high number of loyal followers. Despite this, the company struggles to monetize its audience, presenting the challenge of increasing revenue without straying from its core idea of connecting people with nature.
Through ideation and prioritization workshops, solutions were sought for the company's problems while respecting the essence of Ladera Sur. As a result, a new value proposition was proposed, focusing on generating content for B2B sales and promoting offline experiences. This approach allowed for revenue diversification without compromising the company's original connection with its audience.
Over 15% of the growth hypothesis has been validated with clients, with 50% of the team actively involved in the project, leading to an estimated 10x growth in the next 3 years.
Growth hypothesis validated with clients.
Involved in the project.
Estimated growth in 3 years.
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