INVEX Banco and strategic innovation leader Raven united with a visionary goal: disrupting finance with a fresh value proposition for the Centennial generation. The pandemic catalyzed this collaboration, revealing an opportunity to revolutionize personal banking. A thorough market analysis highlighted the need to redefine the industry, prioritizing the dynamic Millennial/Centennial segment in Mexico. The aim is not just to enhance the customer experience but to create and capture unprecedented value.
Raven and INVEX collaborated to create, develop, and execute a comprehensive disruptive approach driven by design, technology, and data. They jointly created and executed an end-to-end proposition, a new solution: Mexico's first neobank, Now, designed for an underserved segment with a customer-centric approach. Over 30 screens were crafted for the prototype during the construction phase, and the bank's operations underwent a comprehensive redesign. Implementation involved integration with WSO2 API manager/gateway, app development, and automation for testing. The launch strategy covered commercial, branding, and communication strategies, making Now a transformative neobank, a testament to the successful collaboration between Raven and INVEX.
The successful launch of Now, a collaboration between INVEX and Raven, positioned the neobank category in a market blending fintech, traditional banks, and neobanks. With an MVP in 9 months, Now gained 22,000 users on the waiting list in two weeks. Notably, 60% deposited funds on day one, and 25% were "heavy users." INVEX Banco's digital transformation via Now expanded its reach and tailored a Millennial/Centennial-friendly experience. Now combines fintech user-friendliness with bank security through a fruitful collaboration with Raven.
acquisition target in its
initial 7 months post-launch
Customer activation
Active customers
Monthly Active Users
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