In 2022, this company, Chile’s #1 supermarket, launched its omnichannel Media Services. This new initiative aimed to facilitate the connection between brands and customers across multiple channels. It took on established competitors such as Falabella Media and Mercado Ads, and its challenge was to generate a commercial and positioning model to achieve challenging placement goals in its first year of operation.
Raven supported the client's new initiative, by implementing an account-based marketing (ABM) model to target key customers for the business. Alongside this, we executed an effective communication strategy to build positioning and understanding of the offering, achieving a Top 3 placement in brand awareness in retail media services. Additionally, we developed an engagement model with clients, leading them to surpass its sales target.
We won the eCommerce Award in the Services and Solutions for Digital Commerce category. We implemented a strategy that positioned the brand in the Top 3 of TOM, targeting 6 ICPs and reaching 100 target brands. Additionally, we applied an ABM model and developed a 3-tier commercial strategy to optimize our market presence.
eCommerce Award: Services & Solutions for Digital Commerce.
Encompassing the 100 target brands .
Strategy Applied to position the brand in Top 3 of TOM.
Model applied.
Commercial model.
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